The Independent launches as global curator on Apple Music
Partnership is the latest chapter in The Independent’s ongoing endeavour to celebrate music across all platforms
Mar 21, 2025, 23:12 IST
The Independent is thrilled to announce a new partnership with Apple Music, which sees its launch as a global curator on the music streaming service.
Kicking things off will be three playlists, including The Independent’s long-running Now Hear This playlist, all curated by music editor Roisin O’Connor.
The Independent has partnered with Apple Music to become an official global curator on the streaming platform. This collaboration allows The Independent to curate a variety of playlists, enhancing the music discovery experience for listeners worldwide.
Curated Playlists and Features
The Independent plans to offer themed playlists to commemorate events like Black History Month (1 to 31 October) and UK Pride Month. Additionally, they will invite global artists to guest-curate playlists, providing fans with insights into their favorite musicians' preferences. These curated playlists aim to serve as perfect soundtracks for various activities, such as workouts, dinner parties, or relaxing evenings.
Editorial Insights
Roisin O’Connor, the music editor at The Independent, expressed her enthusiasm about the partnership, stating, "I'm so thrilled to be joining Apple Music as an official curator." She highlighted that this collaboration is a continuation of The Independent's initiatives in the music industry, including the launch of their live series 'Music Box' and partnerships with various music festivals.
Role of Curators on Apple Music
On Apple Music, curators are responsible for selecting, organizing, and promoting music playlists that cater to various genres, moods, or themes. These curated playlists enhance the listener's experience by introducing them to new songs and artists, thereby enriching their music discovery journey.
This partnership between The Independent and Apple Music signifies a blend of journalism and music curation, offering listeners expertly curated playlists that reflect current events, cultural moments, and diverse musical tastes.